SISU
Krausz Studio partnered with Sisu since its early days for PRESS relations, networking, strategic consultancy and social media.
THE BRAND
Founded in November 2019 by two Brazilian sisters, Mariele Leite and Alexandra Wacksman, Sisu offers a number of thoughtfully conceived treatments for face, body and nails that are intended to bring out everyone’s natural beauty, as well as provide a moment of deep relaxation, powered by sensory techniques and organic products.
Whether you choose a soothing body massage or a signature manicure, Sisu will make sure you reach the state of calmness and well-being you seek.
THE STUDIO
The creation of connections and the sharing of good practices of empowerment and self-knowledge between women was the starting point for the creation of Sisu energy, very much around the principle of self-love.
The brands in the spaces were also chosen with care and intention: they are all niche brands, practically 100% with female leadership. Many of them exist in Portugal, exclusively at Sisu.
THE IMPACT
Krausz Studio partnered with Sisu since its early days, from media relations and press, networking, strategic consultancy and social media.
With Sisu, the Studio had the opportunity to enhance and help create partnerships that led, for example, to the creation of a Sisu SPF, a granola and a blend made exclusively with The Therapist, and some other specific treatments, such as the one with Ignae, who designed an exclusive facial for the menu.
These strategic partnerships have placed Sisu in a sphere concerned with the importance of natural beauty in Portugal. Finally, the press office promoted a deeper look at topics related to self-love and good well-being practices. The Studio created reputation, value and literacy for this new consumer category.
