RICARDO VILA NOVA
212.2
UNLEASHING THE PIONEERING SPIRIT of a brand brave enough to challenge convention.
THE CONTEXT
Chandon was born in the aftermath of WW2, when pioneering Moët & Chandon président Robert-Jean de Vogüé decided to share the once fiercely-protected art of making luxury sparkling wine beyond the French borders. It was an audacious act that resulted in artisans across the world crafting sparkling wine according to French methods, from their own grapes. Today, Chandon boasts wineries in six countries - Argentina, Australia, Brazil, China, India and the US. Our challenge was to create a brand with a coherent global presence that still paid respect to its unique positioning within each local market.
